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Consulting Services

Management consulting is the practice of helping organizations to improve their performance. Organizations may draw upon the services of management consultants for a number of reasons, including gaining external advice and access to consultants' specialized expertise. Wikipedia

The Discovery Process

We begin by having conversations to thoroughly understand the current state of your business, goals, and objectives, as well as the strengths and weaknesses that influence how we achieve your success. The discovery stage is an in-depth and frank series of conversations intended to inform all in the exercise about the current state of relevant business affairs. 

With an informed understanding of the overall business, we execute a series of exercises to develop a roadmap to the desired state. The nature of the engagement will dictate the exercises conducted. These exercises typically are small groups but can be individuals. 

Program Assessments

Reviewing the current state of programs is an essential step to understand the current state and to identify corrective action plans. Frequent targets of our efforts are reviewing digital marketing, ecommerce/lead generation, brand position, competitive landscapes, website analytics configurations, pay per click (Google / Bing) advertising, search engine optimization, creative messaging, social media programs as well as organization-wide reviews. 

Client Deliverables

Final deliverables are determined when the statement of work is finalized. Most often the deliverable is an action plan to realign the program under review in such a manner that goal achievement has greater certainty. While we'd love to offer a guarantee, the facts are that an assessment only identifies the issues and recommends corrective actions. Ultimately it is on the program owner to resource and executes the action plan. At the conclusion of the discovery and assessment stage delivery of the recommendations is typically done in person with the program and project teams present. Final documents take the form of a presentation, report of findings, and recommended roadmap.

How Our Consulting Team Can Help

Short-term & Interim Leadership

Key staff members can sometimes leave before you've been able to fill their key role permanently or maybe you've identified areas that just plain need some help or external perspective.  

These types of situations and crises strike businesses. However, as you try to juggle these issues, you still have to perform your own core responsibilities   This is when you might want to consider bringing in an accomplished executive with extensive experience in the exact type of crisis your business is experiencing, just long enough to get you through it.

The Matters. Group has hard to find and uniquely experienced senior talent to do it right, (from start-to-finish). Because of our senior talent – the path is shorter, more direct, and based upon a real-world understanding of the complexities involved in this type of engagement.  We've assembled a seasoned team of marketers and change agents to work with clients to build capabilities that help them grow and sustain high-performing organizations.

The breadth of our experience allows us to provide expert consulting in a variety of forms. Whether developing a customer acquisition strategy, building an internal team, or providing one-to-one coaching we are your trusted advisor. Your objectives are our objectives and our experience is your competitive advantage.

Contact us and let's discuss the challenges you face and share ideas about getting the program back on track. 

Advanced Analytics

According to Gartner, the technology advisory firm, Advanced Analytics is the autonomous or semi-autonomous analysis of data using techniques and methodologies that are typically beyond traditional business intelligence (BI). The intent is to discover deeper insights, more accurate predictions or generate recommendations based on complex data relationships.

Putting The Power of Your Data to Work

Analytics is the heart of insights. From the origins of The Matters Group as Confluence Digital over a decade ago we were founded on the premise that data holds insights and when properly leveraged, is fundamental to achieving the results you seek. The emergence of artificial intelligence and sub-disciplines of machine learning (ML), deep learning (DL), and natural language processing (NLP) are enabling insights with the potential to change the trajectory of companies. We’ve embraced these emerging technologies with the intent of uncovering insights that lead to increased ROI for clients in real-world implementations, not theories.

So What Is Advanced Analytics?

The term Advanced Analytics is simply an umbrella term that encompasses areas of data analysis and emerging techniques and technologies such as; artificial intelligence, predictive analytics, data visualization, big data, multivariate statistics, sentiment analysis, network/cluster analysis, regression modeling, and a bunch of other terms you likely avoided in college. 

Here’s the short answer: advanced analytics is the use of statistical analysis to uncover patterns in data and translate the findings into actionable insights. 

“Advanced Analytics is the autonomous or semi-autonomous examination of data or content using sophisticated techniques and tools, typically beyond those of traditional business intelligence (BI), to discover deeper insights, make predictions, or generate recommendations.”Gartner Group

Your firm likely has business and financial analysts on staff. These roles can often form the start of an Analytics or Data Science team, but they may not be experienced in deploying complex models into practice. That’s where the Matters Group can assist.

What Can Advanced Analytics Do for Me?

Our ability to cost-effectively deploy implementable analytical models is enabling breakthrough insights for our clients. Some of the challenges we’re able to develop solutions for include:

  • Predictive analytics for customer behavior, audience targeting, recommendation engines, and more
  • Media campaign optimization and assessing long term impact of messaging on consumer brands preference
  • Micro-segmentation of consumers to deliver personalized experiences based upon their digital behavior
  • Campaign creative recommendations to assist Creative Directors in developing ideas and creative campaign themes
  • Product/service development matched to customer needs and profitability targets
  • Precise real-time analytics based on customer behaviors and operational data

The list above is just a basic list of potential ways AI can be applied to marketing challenges. The bottom line is AI-powered analytics provides a level of insight and precision previously unattainable with traditional business intelligence (BI) tools. While AI may not be applicable to every number crunching challenge today, analytical skills and maturity in the organization are a key factor that differentiates leading firms from laggards. 

Latent Effects Modeling

Our team of collaborators has pushed the analytical envelope for many clients over the years.  However, the average company is now creating more data in a week than they previously would in a year.  This massive increase in available data means two things: first there’s a lot to learn that is not immediately evident in the data and it is beyond human ability to fully assess the impact with spreadsheets. These data sets require the application of advanced algorithms and AI technologies to uncover the impacts on a business. 

That’s why our team has gone “back to the future” with a mathematical technique called - Latent Effects Modeling. This approach leverages unobservable variables to predict insights like sales trends, which of your campaigns creates the most long-term positive brand associations, and which subset of your potential customers are most likely to react to a given message on a specific platform over a given timeframe. These very precise insights allow you to develop strategies to capitalize on market conditions before their full impact is widely known. In essence, Latent Effects Modeling is able to tell you what you need to be worried about today and plan for before your competitors even know what’s happening.

“Imagine for a moment that you were in the travel industry - and by looking at your transaction and web traffic data you could foresee the advent of Airbnb before it starts to eat up your commissions from the big hotel chains. That’s the power of AI.”Jerry Johnson, Cascade Strategies

Customer Acquisition

Customer acquisition is the process of bringing new customers or clients to your business. The goal of this process is to create a systematic, sustainable acquisition strategy that can evolve with new trends and changes. Customer acquisition is essential for businesses of any size, industry, age and business model. Hubspot

It's our job to collaborate with you and determine the best way to develop a sustainable cost-effective pipeline of new customers. 

Whether it’s acquiring your first customers, expanding an existing base, or entering a new market, customer acquisition is the lifeblood of business. Developing a base of new customers is absolutely essential to staying in the game. Without customers, companies die. Your business may be ecommerce or requires qualified leads to keep a salesforce busy, the marketing effort required starts with a deep understanding of your business environment. 

Customer acquisition programs developed and managed by The Matters Group include lead generation and ecommerce program management for B2B or B2C markets. Our focus is on digital marketing and integrating digital media with non-digital marketing initiatives to put your message in front of qualified audiences. Done properly a customer acquisition strategy targets customer markets with the most potential to be your best customers. This approach results in a maximized return on your marketing investments - or said another way, increased sales and right-sized media.

Sales cycles can be complex and lengthy or spontaneous. Our process starts with an in depth conversation to learn about your business and your customers. From there we develop a strategic roadmap and the tactical mix of activities designed to increase awareness of your brand, educate the audience on the value your products provide and spur them to take action. Our digital customer acquisition can include a multitude of activities which includes but is not limited to a mix of the following: 

  • Research to understand the motivations and characteristics of your best customers
  • Brand positioning if it's unclear to the market,
  • A review, refresh or development of creative assets that delivers your message,
  • Paid digital media channels such as; Google Ads, display, social ads, boosted content, sponsored content, 
  • Earned media consulting to develop an outreach plan,
  • Shared media strategies for developing communities and partnerships where exposure is shared with others,
  • Owned media or that which you control such as the website, SEO, content, video/audio, to tell your brand story,
  • Analytics that provides program and audience insights, key performance indicators (KPIs) and performance reports.

 The resulting media mix of strategy and tactical execution plan are developed uniquely for your brand and to support your stated goals. We know each and every business has unique factors which impact both day to day and long term operations. Contact us and let's talk about how your organization can energize your customer acquisition program. 

"All the money you don't have right now. Is in someone else's hands. Your job is to figure out how to get them to part with it."   Unknown

Change Management

The objective of business transformation and Change Management is to assess the team or organization’s existing state of health and then to plan, communicate, and implement improvements and/or whole new approaches to optimize results. Because their priority is to focus on core business operations.

Most businesses and their internal management teams are not able to bring together the time, focus, and skill set to assess and implement effective change or digital transformation. Effective change management requires focus. It takes a comprehensive understanding of how change happens and deep experience. It takes time, leadership, business, and communications that are integrated and implemented to have change become part of the culture.

matters group vision platform Unify Innovate transform

Change happens best — When they think it was their idea

Change takes a lot of planning and communication. To start, we do a change Readiness Assessment Evaluating & Learning (REAL) to surface and communicate the factors that will make any change a success. We then design a customized plan of action for going through the transition that will work best for your organization.

"When you’re trying to shift mindsets over skill sets, it’s not about how do you assemble teams and how do you get to a solution, but how do you ultimately sell your vision and how do you get people enthusiastically believing in that vision?”Amit Shah, President of 1-800-Flowers

Each organization, and the teams inside it, are unique and so the scope of transformation will be different for each company’s specific needs.  Even as all people share a critical dependence on similar organic functions such as circulatory and nervous systems but every individual is unique – so it is with businesses and their underlying systems and team dynamics.  Workforce requirements and expectations have changed.  Success is truly tied to clarity, competency, and the shifting dynamics of decision authority and information flows.

Experience in the complex stakeholder interplay that is required for change and a "roll-up your sleeves" approach will drive your high-priority projects to successful completion. So too will our expertise in mentoring your people through the process of adopting new ways of working.

We are proud to be an authorized partner using Vision Platform

Uncover your team’s blind spots and skill gaps across three phases of growth.  Use only the toolsets you need to fill those gaps.

Vision Platform is an online and coaching solution designed to guide, align and engage your organization around a clear strategy, evolve your growthplan, and ensure yourcustomers are at the center of your business.

Vision platyform screenshots

Why are we confident that we can help?  Because we’ve been there. Done that.

 

Digitally-enabled Business Transformation

"Digital Transformation is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes or replacing older digital technology with newer digital technology." Wikipedia

Staying Relevant in Challenging Times

New technologies and changing consumer habits are just two factors influencing transformations that cause disruption in your business model.  A key to success is assessing where your business is on the change curve. All businesses must deal with customer markets that increasingly expect them to be brand-savvy and provide solutions and relationships with their employees and customers.

“The last thing you can afford in your business — is the belief that digital transformation is somebody else’s problem.”

However, many companies have either resisted these imperatives or have dealt with them on a piecemeal basis. The result is often a patchwork of “change islands” existing amid traditional processes, legacy systems, and corporate institutional cultures. True Transformation (with a capital "T") requires a holistic approach to comprehensively understand your unique situation and challenges to create an actionable, measurable, and forward-looking implementation process that places a high value on team dynamics. 

All while keeping in mind that your business still needs to function and thrive throughout the change process. Transformation without an understanding of the operational necessities of continuing to run the business does no one any good.

Digital Operational Excellence - Digital Innovation - Data-Driven Metrics and Analysis

 

The Transformational Process

We engage the customer in collaborative sessions so that they understand the complexities and learn that strategy and data are part of a solution that crosses departmental boundaries and is essential to the overall health of the organization. Learn more

“Disruption is a choice. It either happens to you or because of you.” Brian Solis, Best Selling Business Author, Innovation Evangelists

 

Because of our senior talent – the path is shorter, more direct, and based upon a real-world understanding of the entire process.  You benefit from the successes (and mistakes) we've seen others make.