Simply put. Our Deside Prediction Engine is an implemented advanced analytics algorithm that uses data to predict variables (outcomes) involved in marketing or business scenarios. Deside does this by using data to measure the variables that can be measured and then uses Predictive Analytics to define the outcomes that can't be measured.
Here's an example: Imagine predicting the right marketing message in the right ad, at the right time, to the right person who is primed to respond to it — right then. In fact, we do this every day for our clients using Deside. But it's not just for marketing alone.
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