The Matters. Group - Senior Talent

Our Experience Brings Clarity To Complex Efforts

The Matters team has a combined 50+ years in digital marketing, consumer research, advanced analytics, lead generation, digital transformation & change management leadership. Our core team has built and delivered countless digital marketing and lead generation programs to hundreds of clients since 1996 when the concept was brand new. In fact when the principals of the Matters Group started in digital, the key channels were Compuserve and AOL - remember those names?

There are no rookies at the helm here. We cut our teeth in the dawning of the dotcom era. Our team has all “been there” and “done that” as serial entrepreneurs, business owners, people and product managers,  marketers and leaders.

We are successful operations experts in starting, running, growing, and transforming businesses. Given the breadth of our collective experience, we are able to successfully work with clients big and small as well as corporate and not-for-profit.

Best of all, we are all happy to say that we do what we do because we have fun doing it. We enjoy the problem solving inherent in transforming businesses and deploying new business methods. The reason we get hired is we know the mistakes you've not even considered yet. 

Eric Layland - Matters. Group Founder/CEO

EL headshotHero BnW SqEric possesses over 2 decades of evolving experience in digital marketing putting him in select company. Past client work includes oversight of digital and search marketing programs for local heavyweights like Microsoft and Banner Bank. He also understands the needs and resource constraints of start-ups and has participated in over 200 client programs spanning ecommerce and lead generation for both B2B and B2C markets.

Eric has a passion for leveraging data and technology to connect brands to consumers in emerging markets. Areas of expertise include customer acquisition strategy, search engine optimization, content marketing, social media, paid digital advertising, and marketing analytics.


Pat Scanlon - Matters. Group COO & Creative Director

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Pat brings a wealth of expertise to the matters. group. His experience includes 25 years with digital companies and advertising ranging from USA TODAY where he was responsible for their digital content, technology, and advertising initiatives for millennials to J. Walter Thompson where he headed digital strategies for international divisions of Kraft & Ford. 

Pat has also served as a Board Member focusing on digital organizational restructuring for the Pittsburgh Post-Gazette and as a Chief Technology Officer and Senior Executive for Australia’s first dotcom startup where he directed development & product teams.

Before joining us, Pat performed engagements as an independent consultant where he handled assignments ranging from helping to monetize 32 US patents in the digital advertising and technology arena for Proctor & Gamble’s former worldwide digital advertising partner and managing the development of new technologies and business strategies for media companies as well as developing technology, creative, & digital marketing implementations for major online retailers.

Pat is the Matters. Group COO & Creative Director. In this role, he oversees the day-to-day operations of the company as well as leading the creative direction of engagements, internal/client deliverables, and developing business opportunities.

David Paleschuck - Matters. Group Chief Branding Officer

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With over twenty years of global brand building and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft ⎯ and over ten years in the legal cannabis industry as VP, Licensing & Brand Partnerships at Dope Magazine; Chief Brand Officer at Evergreen Herbal and The Matters Group.

David has played a part in creating many of today’s well-known cannabis brands. His writings on cannabis trends, branding, and packaging have been featured in The Cannabis Industry Journal, New Cannabis Ventures, Dope Magazine, High Times, PROHBTD, MG Magazine, among others. His work has been noted and quoted in Forbes, Kiplingers, The Brookings Institution as well as interviewed by The Wharton School Of Business Entrepreneur Radio; CannabisRadio, just to name a few.