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White Paper - 10 cannabis brand archetypes

10 Cannabis Brand Archtypes - Matters Group How consumers attach themselves to a brand is based on the brand's ability to tell its story to its customer. Learn about the different brand archetypes active in the U.S. market and determine if one aligns with your brand strategy.

Different customer segments require different positioning, creativity, messaging, audience targeting, and products

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White paper - cannabis branding differences among men & women

matters group men vs women cannabis branding white paper 2017We’ve compiled specific research findings from our Cannabis Brand Study related to men and women brand preferences into this free white paper.

Learn how men and women differ in what appeals to them for cannabis branding and packaging

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White Paper - California cannabis research findings

2019 cannabis brand attitudes report and playbook 800x977 768x938Our California Cannabis Branding white paper explores the key metro areas of San Francisco Bay Area, Los Angeles and San Diego. We explore why and where California cannabis consumers differ from the each other in the largest and most innovative U.S. market.

Compiled from the California research findings from our Cannabis Brand Study

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White Paper - Experiential Travel Marketing Insights

2019 cannabis brand attitudes report and playbook 800x977 768x938The key is to prioritize and then segment the category as it relates to your marketing area, targeting the four consumer

Experiential Travelers falls into 4 distinct personas

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